Our mission is to help everyone make better use of their personal data

We believe that control of data and privacy are fundamental human rights.

Ethical data sharing designed around a central role for individuals can change the world. We are working to create a sustainable, secure, transparent foundation for our digital lives – and the digital economy.

Everything we do aims first and foremost to empower individuals to get a complete copy of their data, regardless of the original source, and to use it for their benefit while enhancing their privacy and security.

We believe developers and companies also benefit from a more user-centric approach to data sharing. With permission, they can get access to the best possible data, enabling the data-driven innovation that the future requires.

We embrace privacy by design principles and are working to make a decentralised world reality. Our distributed architecture and business model ensure we are never able to touch, hold or see user data – or tell people how or where to use their data.

To that point, we believe in interoperability. Data must be able to flow freely however individuals choose. We make collected data accessible and usable across different formats and methods of exchange, supporting international standards and trustmarks.

Transparency is the core pillar of trust, so we build it into everything we do, from our architecture to our business model to how we run our business.

We lead by example, inspiring society, governments, businesses and individuals by showing them the power of ethical data sharing and giving them the tools and rules to do so themselves.

We remain true to our purpose and principles at all times. We invite you to join us in our mission to enable data and privacy to improve lives and create a better world.